Music Video Moodboard

This is my moodboard to represent the mood that I want to represent in my music video. There are a few images of girls smiling and looking happy because that is what I want the girls in the video to be but also the viewers. The girl covering her face represents how the girls will feel at the start of the music video; unconfident and shy. The colours of the balloons and the origarmi stars show the colours that I want to include in my video in elements like the costume and background.The ballons and stars also represent feeling happy and having no weight on your shoulders due to stress about how you look and feel. The quote, I think, sums up my messages and values that are going into my music video.

Treatment

The song I have chosen for music video is Sexy Lady by Jessie J. The aim of this video is to represent the progression of confidence of the women in the video. This video will be shot in the studio on a green screen which will enable me to change the colour of the background.

Music Video Ideas

Please can you take the quick survey below to choose which idea you think is the best. Thank You

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Audience Research

                  Here are the results from my 'Music Video Audience research' survey which I created on survey monkey:

                     

Audience Survey

I created this survey on SurveyMonkey which will help me to see what people like and dislike about music videos.

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Skills Development Essay

This essay is about by development of my skills through my first year which will be developed even more through the duration of my second year. I will talk about my developing skills in different situations from Photoshop to my creativity.

Digital Technology:

Digital Technology includes different aspects such as Photoshop and using the camera. I have developed so far through the past year using Photoshop, only starting the course with basic knowledge. I did Media Studies at GCSE and the coursework was to make a Magazine, I used Photoshop to edit images and to create the template for the front cover, contents page and double page spread. Whereas in AS, I created everything on Photoshop using tools such as levels, magic wand, spot healing tool and more. The levels helped to improve the colour in the images and made them look more realistic and appealing. I used them to improve the colour quality of my models skin and also to make the background more of a clean shade of white.  Also on Photoshop I used the spot healing tool which helped remove things other than spots such as nose piercings, stains on clothing and moles. I wanted to keep the images as raw and real as I could, but I thought by removing these makes the image smoother.

Also part of digital technology, I had to use a camera to capture the images I needed. I was fairly good at using the camera as I also take Photography, so I am familiar on aspects such as framing and composition. Although the camera I used for my media work was different to the ones in Photography, therefore I had to change the ways I positioned the lighting. But after help from piers, I successfully captured images that looked good.

Creativity:

I would definitely say that my creativity developed over the year. I had basic ideas on what I wanted to do but I always felt something was missing from my work. From my teachers showing existing products of magazines and evaluations I began to develop my own ideas in a much better way than before.

For example, for my music magazine I knew what I wanted my own magazine to look like, what colours to include, I just didn’t know how to pull it together. Although, from seeing different examples I was able to see my visions come together.

During the evaluation task, I tried to be creative in the way I presented it. I used different ways to present each questions like creating a slideshow, GoAnimate and Prezi. These were all ways that, I thought, looked professional and smart. For example I used Prezi to present who would be my audience and my distributions research.

I also had to be creative whilst planning as I had to draw out what I wanted my magazine front cover, contents page and double paged spread would look like and the colours that I would use. This helped me see my ideas more clearly.

Research and Planning:

Research and planning was essential for the whole process, without this I would not have got the results I got. I would say that, because of my teachers and peers, I learnt different ways to research and plan rather than going on the internet and copying and pasting.  I learnt how to adapt the information I found about different topics and adapt them to create my own form of research.

I did a lot of research and planning during this project and I developed a different way in how I did this instead of copying and pasting. I learnt that it was best to pick a topic subject, such as Genre, then go and research anything that is relevant to this topic. Then I would go through that and pick out the key points about the topic and there I would form a greater understanding of it. Another example of research development was with the use of mood boards which I thought was a great way to display ideas and see how people react.

When it came to planning, I already knew what I needed to do as I did Media at GCSE, but only the basics. After looking at existing blogs and how they contained a variety of topics of research and I soon learned that it is best to research everything to do with the magazine industry as the information would be useful one way or another.

Post-Production:

I would say that my skills in the technical part of things developed a great deal over the AS year. I learnt different techniques in post production which I mentioned when I was talking about digital technology. In post-production I had to create the feature stories which appeared on the contents page and the main article. I knew roughly what my article was going to be based on but, again, I was not sure how to word it. I decided to look at existing magazine articles and adapted certain sections.

In post-production, I did two drafts of my final product which gave me more choice in what my final magazine would look like. I designed the two drafts weeks apart, my final product being my first draft, although I picked up different layout techniques from existing magazines.

Using conventions from real media texts

Looking at my preliminary task, I would definitely say that I have progressed in how I make a magazine. For example I did not include a barcode and a plug on my preliminary task but on my final product I included all the conventions of a music magazine. I found it quite easy to include conventions of a magazine within my own product for many reasons. One reason is because I have done a similar piece of work to this and for other reasons like because I read magazines regularly. But as I progressed through the year I understood why these conventions are essential to creating a successful magazine which allowed my magazine to look like a real magazine.

Overall I think I have developed a lot within the past year and I have learnt a lot of different techniques and strategies that will help me progress even further in my second year when creating my music video.

History of the Medium

Here is a group called the Pentatonix with a video which is of the evolution of music which relates to the history of the medium because it shows how music has progressed through time.