Analylis Part 2

The next three music videos were picked at random which were chosen by each person in the class. 

Video No.1: Crystal Fighters - Follow (alternative electro)

Narrative of the Video: It is an abstract video but the story seems to be the a woman that follows the scarecrow into a different place which looks unusual. This reminds me of Alice in Wonderland were Alice follows the rabbit to Wonderland.

Techniques and Conventions:

• Lip syncing 
• The editing has an effect were it looks like it stops and starts really quickly, looking like something out of a flip book
• Costume changes keeps the video fun and interesting
• Coloured lights on the characters surrounded by darkness
• Establishing shot of the hop that the woman is sat in front of which shows the audience the location of the video.
• Rhythmic editing

Video No.2: 5 Seconds of Summer - Amnesia (pop)

Narrative of the Video: The story is about looking back on the memories they all had with their ex-girlfriends and remembering all the good times they had together.

Techniques and Conventions: 

• Lip Syncing
• Slow motion
• Depth of field
• Warm tint
• Performance
• Music matches the pace of the song

Video No.3: Rihanna - We Found Love (pop)

Narrative of the Video: It is basically a video that represents a relationship which goes from good to bad.

Techniques and Conventions:

• Voice Over
• Slow Motion
• Heart shaped silhouette formed by the couple
• Projection
• Variety of Locations
• Fast motion
• Montage edit
• Projection -  Flowers to Fire, connotes the relationship going from good to bad
• The bedsit location reflects the 'Hopeless' relationship.